donderdag 30 juni 2011

ANT Magazine Launch

Today I visited the launch of ANT magazine in the By AMFI Statement Store at Spui 23. 
ANT is a one time independent fashion magazine that focuses on the celebration of absurd creative passion and features the pleasantly obsessed. The magazine also has a matching product line, like accessories, perfume and clothing. Both the magazine and the products are designed and developed by students of the Amsterdam Fashion Institute.
It is inspiring to see the creative way of presenting the products, launching the magazine and to see the unique personalities that visited the party. 

I graduated from AMFI in 2009, the Fashion& Branding program, so it was great to see my teachers, co graduates and other obsessed creatives. 
It was double amazing to see the WestCord Fashion Hotel advertorial in the magazine. This is what we want to do with the Fashion Hotel, create a platform where young professionals can show their talent to the fashion world and support the new generation designers.
The interview about me and my job will follow soon on their blog!

cover of ANT Magazine

T-shirts and festival earplugs

bracelets, rings, perfume, wallets

ANT Magazine

Hungry for some... accessories?

Bags

The products and magazine will be in the By AMFI statement store at Spui 23 for three months.

woensdag 29 juni 2011

OPEN YOUR MIND AND SEE JULY 12 18.30-20.30

A Fashion Show by Denise Aartsen, Lana Wijnands, Daphne van den Heuvel, Kunji Bearwald and Sanne Haselager. Presented in the Fashion Hotel.



This show is the answer to today's fashion world, given by the new generation professionals. Multiple young designers are presenting their vision. It is innovative, creative, different and inspiring.
Open Your Mind and See...

July 12 18.30-20.30
WestCord Fashion Hotel

Please RSVP before July 8 to floortje.vandergugten@westcordhotels.nl

Looking forward to see you!

dinsdag 28 juni 2011

And now what?!



These pictures show you the space where our Poisoned Legs exhibition will be during Downtown program.
We have the location, we have the plan, we have the people. And now what?


The challenge is to get everything in place at the right time! And I can tell you it is a challenge! 
What to expect of an expo called Poisoned Legs? Well, you can expect a lot!


And guess what... To make it a little more exciting the exhibition is not the only event in the Fashion Hotel. The 12th of July we will have a fashion show. Innovative, inspiring, different and creative. 
Open Your Mind and See..! More details will follow.


We are looking forward to see you at our events!



POISONED LEGS

INVITATION 
EXHIBITION OPENING in WestCord Fashion Hotel

POISONED LEGS by Hilde Eijgenraam

You're invited to celebrate the POISONED LEGS opening event

Drained, whirled, colored, trickled all over, and ridiculously presented. What to expect of an expo called: Poisoned Legs?

WHEN: Friday 8th of July 2011  
WHAT TIME: 19.30-22.00 Hr
WHERE: WestCord Fashion Hotel
                Hendrikje Stoffelstraat 1
                Input voor tomtom Nachtwachtlaan 11

before the 4th of July to confirm your presence.

For any further information please contact Floortje van der Gugten at WestCord Fashion Hotel

This exhibition by Hilde Eijgenraam at WestCord Fashion Hotel is part of Fashion Week Downtown program.
Between the July 8 and July 17th the Downtown program 
will organize exhibitions, shows, launches, parties and much, much more! All the Fashion Week DOWNTOWN events are all organized in collaboration with local museums, galleries, designers, clubs and shops. 

dinsdag 21 juni 2011

Now tree full of scones is in the air, it gives me the chance to communicate what I'm working on right now! And also to invite you to come and see for yourself.

I'm working in the WestCord Fashion Hotel, as Fashion Supervisor. 
I'm now working on organizing an innovative and very exciting exhibition, together with designer Hilde Eijgenraam. Marlon vd Kust from Moenkust and Lennart the VJ, joined our team to prepare this exhibition.

A little preview for what's there to come:
Drained, whirled, colored, trickled all over and ridiculously presented. What to expect of an expo called: Poisoned Legs?


So save the date! Or dates I must say, since the expo will be in the Fashion Hotel from the opening night July 8 till the 11th.




July 8 Opening night 19.30-22.00h
July 9-11 Open daily 12.00-17.00h


Come and check it out!!

tree full of scones is a fact!

Welcome to tree full of scones!


Tree full of scones is my personal scrapbook, a compilation of all these things that inspire me, trigger me, make me smile and all these things I simply love.
That makes tree full of scones a blog about people, fashion, moments, lifestyle, sharing, events and life.


Enjoy!