WestCord Fashion Hotel supports War Child

…. and offers the chance to win a unique piece of Dutch art.

WestCord Fashion Hotel is participating in a project to raise money for War Child.
War Child is an organisation that works towards a world in which children are never involved in armed conflicts. The organisation believes that children should be supported to enjoy their right to healthy psychosocial development and live a dignified life. War Child’s goal is to empower children and young people in war-affected areas through community-based programs, which strengthen their psychological and social development and well-being.
The WestCord Fashion Hotel supports this initiative by exhibiting a typical Dutch canal house in the lobby. The small house is customized by a Dutch artist and is covered in bright pink fabric and painted flowers.

From July until December hotel guests and visitors can donate just 1 Euro into the canal house, including name and address. Not only is War Child supported by this, people also has a chance to win the unique customized Dutch canal house.
All costs of transportation are covered, so do not hesitate to be one of the potential owners of an exclusive piece of Dutch art, AND support children in war-affected areas to process trauma and be a child again.

We invite everybody, also the ones that just stop by the Fashion Hotel, to donate 1 euro and help us in raising money for War Child.

TREND REPORT AW 11

What a diversity! Spring and summer styles that expand their lifetime to the cold days, new trends coming up and history is making its comeback. Love all the different styles we will see this autumn and winter.

Monochrome
The monochrome style was clearly present on the catwalks this season. Using shades, gothic blacks and bondage-style straps, the collections have an edgy side to it. Though the materials as lace, leather and latex, and details as suspenders, the new sexy is fewer nudes and more covering. Think of highly closed blouses. The monochrome trend is seen at Louis Vuitton, Alexander McQueen and Pucci. 

Androgyny
Girls will be boys in this new androgynous fashion trend. The style includes a mastered masculine touch with the sharply tailored and oversized suits, injected with sexy and feminine accents. Lets go Marlene Dietrich!
Seen at the shows of Stella McCartney, Celine and Balenciaga.

Texture
This style means more is more! Texture is all or nothing this season. Now it is your chance to combine sequins, suede and fur all together.
Don’t hesitate to mix tweeds and knits with lace, leather and soft fur. You can even add pom poms and plastic details for a fun edge.
The texture trend is seen at Marni and Fendi.

Colour
Autumn runways picked up where spring stopped. Colour isn’t going to leave fashion land yet. Vivid primary colours break up black and brighten autumnal shades. Especially reds were seen at Jaeger and Jonathan Saunders.

FASHION SHOW MOVIE shot by Edier Jose Dol

Check the following movie to get a glimpse of the huge success of the Open Your Mind fashion show in WestCord Fashion Hotel.


What a great night it was! The crowd, the designs, the models, the music, the booze and bites. The atmosphere was great, beautiful, fashionable, openminded people, all gathered at the Open Your Mind and See fashion show. 
WestCord Fashion Hotel is proud of the event, and wants to thank all the people that made it happen.


I hope to see more in the near future of the talented designers, Denise Aartsen, Lana Wijnands, Sanne Haselager, Kunji Baerwald and Daphne van den Heuvel.


The movie is shot by Edier Jose Dol, Thank you!

ONEMINUTEFILMS

Take a look at Dennis Swiatkowski's one minute films. LOVE IT.

Can't wait to work with this talented artist!

http://www.vimeo.com/channels/oneminutefilm 

Also check www.getyourplanerightontime.com to see his blog and more work.

Let your skin discover the power of nature - Gamila Secret

Open your Mind and See fashion show in WestCord Fashion hotel had the best goodiebags I've seen in a long time. With beautiful magazines, small give aways and a voucher for free cocktails in the SKYY Bar it was already a nice goodiebag.
But with the addition of Gamila Secret products, and this was not a sample!, the guests of the show were truly spoiled.


I have been a very happy user of Gamile Secret for quite a while. Not only does it clean and revitalize normal skin, it also has healing qualities for people whose skins has lost its natural balance. 

Gamila of Galilee, a Druze women was taught at an early age by her grandmother that a mixture of wild herbs and hand-pressed olive oil had a cleansing and healing effect on the skin.
Gamila Secret is made from a cocktail of no less than 15 fully-active wild herbs, borne in a base of Shea Butter and 6 pure vegetable oils.

Gamila Secret is available in 9 varieties, eight of which have essential oils added for an extra scent sensation and to stimulate the skin.
Original, Soothing Garanium, Miracle Mentha, Lavender Heaven, Jasmine Comfort, Lovely Lemongrass, Spearmint Sparkle, Reviving Rosemary, Loving Laurel.

See www.Gamila.com for more info, stores and the webshop. Don't forget to watch the video.

I'm in fashion love - Maella One of a Kind

The beautiful leather collection of Maella One of a Kind is exhibited in the WestCord Fashion Hotel. I love it. Big time.


For this collection Maella choose to work with soft lamb leather, coming from Marocco, where she produced most of the designs.
Gorgeous bags, dresses, shorts and belts are all part of the collection.
Besides the leather items, the collection also includes catsuits made of very light and fluid materials. Maella's inspiration is the sensuality of women, and her designs definitely bring that part of femininity forward.
For this collection she used two colors: midnight blue and orange, which creates a powerful feeling. Midnight blue symbolism of importance and confidence and Orange for vitalitity, endurance and happiness.

Next to the clothing, Maella designed an exclusive python collection. The skins come directly from Vietnam and the establishment is performed in Lebanon. For Maella working with python is her favorite: timeless and beautiful. Therefore she enlarged the collection with hair accessories, bracelets, belts, wallets, bags. 
Each Python piece is delivered with the certificate of authenticity. 

It is a pleasure working with Maella. She is such an inspiring, creative woman, making beautiful things. I cannot wait to see more of her future collections and design. And I'm curious what our co-operation will bring next. 


Keep following her at www.maella.nl and www.maellaoneofakind.com 

great crowd @ WestCord Fashion Hotel - Open Your Mind fashion show

TOMORROW IS THE DAY!

De nieuwste hippe blacklight flesjes van Heineken, de prosecco van Wijnimport Bart en de vrolijke flesjes van Vitamin Water staan koud!! De laatste fine tune morgen en DAN ZIJN WE ER KLAAR VOOR!! 
Feest je met ons mee?! 
POISONED LEGS exhibition by Hilde Eijgenraam in Fashion Hotel. 19.30 uur.
Tot morgen!!

ANT Magazine Launch

Today I visited the launch of ANT magazine in the By AMFI Statement Store at Spui 23. 

ANT is a one time independent fashion magazine that focuses on the celebration of absurd creative passion and features the pleasantly obsessed. The magazine also has a matching product line, like accessories, perfume and clothing. Both the magazine and the products are designed and developed by students of the Amsterdam Fashion Institute.

It is inspiring to see the creative way of presenting the products, launching the magazine and to see the unique personalities that visited the party. 

I graduated from AMFI in 2009, the Fashion& Branding program, so it was great to see my teachers, co graduates and other obsessed creatives. 

It was double amazing to see the WestCord Fashion Hotel advertorial in the magazine. This is what we want to do with the Fashion Hotel, create a platform where young professionals can show their talent to the fashion world and support the new generation designers.

The interview about me and my job will follow soon on their blog!

cover of ANT Magazine

T-shirts and festival earplugs

bracelets, rings, perfume, wallets

ANT Magazine

Hungry for some... accessories?

Bags

The products and magazine will be in the By AMFI statement store at Spui 23 for three months.

OPEN YOUR MIND AND SEE JULY 12 18.30-20.30

A Fashion Show by Denise Aartsen, Lana Wijnands, Daphne van den Heuvel, Kunji Bearwald and Sanne Haselager. Presented in the Fashion Hotel.

This show is the answer to today's fashion world, given by the new generation professionals. Multiple young designers are presenting their vision. It is innovative, creative, different and inspiring.

Open Your Mind and See...

July 12 18.30-20.30

WestCord Fashion Hotel

Please RSVP before July 8 to floortje.vandergugten@westcordhotels.nl

Looking forward to see you!

And now what?!

These pictures show you the space where our Poisoned Legs exhibition will be during Downtown program.
We have the location, we have the plan, we have the people. And now what?


The challenge is to get everything in place at the right time! And I can tell you it is a challenge! 
What to expect of an expo called Poisoned Legs? Well, you can expect a lot!


And guess what... To make it a little more exciting the exhibition is not the only event in the Fashion Hotel. The 12th of July we will have a fashion show. Innovative, inspiring, different and creative. 
Open Your Mind and See..! More details will follow.


We are looking forward to see you at our events!

POISONED LEGS

INVITATION 

EXHIBITION OPENING in WestCord Fashion Hotel

POISONED LEGS by Hilde Eijgenraam

You're invited to celebrate the POISONED LEGS opening event

Drained, whirled, colored, trickled all over, and ridiculously presented. What to expect of an expo called: Poisoned Legs?

WHEN: Friday 8th of July 2011  

WHAT TIME: 19.30-22.00 Hr

WHERE: WestCord Fashion Hotel

                Hendrikje Stoffelstraat 1
                Input voor tomtom Nachtwachtlaan 11

Please RSVP to floortje.vandergugten@westcordhotels.nl

before the 4th of July to confirm your presence.

For any further information please contact Floortje van der Gugten at WestCord Fashion Hotel

This exhibition by Hilde Eijgenraam at WestCord Fashion Hotel is part of Fashion Week Downtown program.
Between the July 8 and July 17th the Downtown program will organize exhibitions, shows, launches, parties and much, much more! All the Fashion Week DOWNTOWN events are all organized in collaboration with local museums, galleries, designers, clubs and shops. 

Now tree full of scones is in the air, it gives me the chance to communicate what I'm working on right now! And also to invite you to come and see for yourself.

I'm working in the WestCord Fashion Hotel, as Fashion Supervisor. 

I'm now working on organizing an innovative and very exciting exhibition, together with designer Hilde Eijgenraam. Marlon vd Kust from Moenkust and Lennart the VJ, joined our team to prepare this exhibition.

A little preview for what's there to come:
Drained, whirled, colored, trickled all over and ridiculously presented. What to expect of an expo called: Poisoned Legs?


So save the date! Or dates I must say, since the expo will be in the Fashion Hotel from the opening night July 8 till the 11th.

July 8 Opening night 19.30-22.00h
July 9-11 Open daily 12.00-17.00h


Come and check it out!!

tree full of scones is a fact!

Welcome to tree full of scones!


Tree full of scones is my personal scrapbook, a compilation of all these things that inspire me, trigger me, make me smile and all these things I simply love.
That makes tree full of scones a blog about people, fashion, moments, lifestyle, sharing, events and life.


Enjoy!